Humans now have shorter
attention span than Goldfish.
The average attention span for the notoriously ill-focused goldfish is nine seconds.
But according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds.
Microsoft theorized that the changes were a result of the brain’s ability to adapt and change itself over time and a weaker attention span may be a side effect of evolving to a mobile Internet.
Humans now have shorter
attention span than Goldfish.
The average attention span for the notoriously ill-focused goldfish is nine seconds.
But according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds.
Microsoft theorized that the changes were a result of the brain’s ability to adapt and change itself over time and a weaker attention span may be a side effect of evolving to a mobile Internet.
And the modern world full of brands is wrestling for ‘mind space’.
This modern world that is full of brands is wrestling for ‘mind space’.
The average person is apparently exposed to between 6,000 and 10,000 promotional messages or branded items every day via TV, print, digital platforms, social channels or mobile media.
Today, 91% of email recipients unsubscribe from emails, 87% skip pre-roll video ads, and 86% exit out of websites because of ads.
Today's consumers are more skeptical than ever before.
Traditional branding strategies, such as advertising and product placement, are still important tools for building awareness and recognition, but they no longer hold the same weight as they once did.
Consumers are bombarded with so much information every day that it can be difficult to separate fact from fiction, and many are understandably cautious about trusting any one source of information.
Today's consumers are more skeptical than ever before.
Traditional branding strategies, such as advertising and product placement, are still important tools for building awareness and recognition, but they no longer hold the same weight as they once did.
Consumers are bombarded with so much information every day that it can be difficult to separate fact from fiction, and many are understandably cautious about trusting any one source of information.
Thought leadership is
this era’s branding 2.0.
Thought leadership is this era’s branding 2.0.
Only thought leadership content can establish authority and credibility.
Thought leadership is all about creating value and building knowledge by the delivery of authentic and genuine content that uses the expertise, insight, and experience of the author, with the goal of sharing that wisdom with others.
In today’s fast-paced, hyper-connected world, thought leadership is not just a nice-to-have – it’s a must-have for any business that wants to stay relevant and competitive.
Thought leadership
is no easy feat.
Designing and delivering thought leadership content requires a deep understanding of your industry and your target audience, as well as a commitment to ongoing learning and research.
Thought leadership is not supposed to be generic, unoriginal or promotional. Thought leadership is not just articles and blog posts on social media.
Thought leadership is saying something new that sets you apart from the competition, which ensure that you drive the conversation with audience.
Thought leadership
is no easy feat.
Designing and delivering thought leadership content requires a deep understanding of your industry and your target audience, as well as a commitment to ongoing learning and research.
Thought leadership is not supposed to be generic, unoriginal or promotional. Thought leadership is not just articles and blog posts on social media.
Thought leadership is saying something new that sets you apart from the competition, which ensure that you drive the conversation with audience.
We deliver end to end projects
for thought leadership.
XThoughtLeader is new age boutique agency specializing in thought leadership content. We create and publish content as thought leaders in your space.
The rewards of thought leadership are very high, in building your brand and the goodwill of the business. It enhances your credibility, and helps you build trust with your audience. It also attract new business opportunities, and cement position as leaders in industry.
We deliver end to end projects for thought leadership.
XThoughtLeader is new age boutique agency specializing in thought leadership content. We create and publish content as thought leaders in your space.
The rewards of thought leadership are very high, in building your brand and the goodwill of the business. It enhances your credibility, and helps you build trust with your audience. It also attract new business opportunities, and cement position as leaders in industry.